One MG Lido Mall
One MG Lido Mall is one of Bengaluru’s prominent lifestyle and retail destinations, bringing together leading brands, entertainment experiences, dining outlets, and shopping opportunities under one roof. The mall regularly conducts seasonal promotions, festive campaigns, and retail activation initiatives to drive customer engagement and footfall.
The House of Edits collaborated on the creation of 2D promotional and sales animation content for One MG Lido Mall. The project focused on developing visually engaging animated creatives designed to communicate promotional campaigns, seasonal offers, retail events, and customer engagement initiatives.
Project Overview
The House of Edits collaborated on the creation of 2D promotional and sales animation content for One MG Lido Mall. The project focused on developing visually engaging animated creatives designed to communicate promotional campaigns, seasonal offers, retail events, and customer engagement initiatives.
The animations were created to capture audience attention across digital platforms while effectively communicating campaign messages in a concise and visually appealing format.
Objective
The objective was to create dynamic and engaging animated content that enhanced campaign visibility, promoted retail offers, and increased audience engagement across digital and social media platforms.
Services Delivered
- ■ 2D Sales Animations: High-impact animated creatives for seasonal, retail, and lifestyle campaigns.
- ■ Motion Graphics Design: Modern layout designs, typography motion, and branding graphics transition.
- ■ Promotional Assets: Formatted social media outputs, vertical video campaign Reels, and digital display assets.
Creative Process
The project involved developing visually compelling motion graphics that aligned with the mall’s campaign objectives and brand guidelines. Each animation was designed to communicate promotional messages clearly while maintaining a modern and energetic visual style.
The content was optimized for digital consumption, ensuring strong visibility across social media, marketing campaigns, and customer engagement channels.
Outcome
The 2D Sales Animation Campaigns for One MG Lido Mall successfully transformed promotional communication into engaging visual experiences. Through motion design and creative storytelling, the project helped support campaign visibility, retail promotions, and audience engagement.
The project showcases The House of Edits’ expertise in motion graphics, retail marketing communication, and digital-first content production for large consumer-facing brands and destinations.