Shreya Ghoshal Live in Concert
RED FM x Kalaluha – Shreya Ghoshal Live in Concert was a large-scale musical experience held in Bengaluru as part of Shreya Ghoshal’s All Hearts Tour. The concert brought one of India’s most celebrated playback singers to Namma Bengaluru for an evening of soulful music, live band energy, and audience emotion.
Project Overview
The concert was presented by Superhits 93.5 RED FM and Kalaluha under the RED LIVE in Concert property. The House of Edits was associated with the event as the creative media partner and creative producer, supporting the event through visual communication, promotional creatives, event storytelling, digital presentation, and media-led execution.
Objective
The objective was to support the concert with professional creative media execution, highlight the artist-led live experience, and create impactful event visuals suitable for digital platforms, promotions, and portfolio presentation.
Creative Process
The creative process included campaign communication, event creatives, media planning, concert coverage direction, audience-focused content, and post-event glimpse presentation. The approach focused on capturing the elegance of Shreya Ghoshal’s performance, the scale of the concert, and the emotional connection between the artist and the audience.
How It Was a Success & Outcome
The event became a successful live music experience through strong artist value, brand collaboration, audience turnout, and professional event presentation. Shreya Ghoshal’s soulful voice, her live band, the Bengaluru audience response, and the scale of the venue created a memorable concert atmosphere.
RED FM x Kalaluha – Shreya Ghoshal Live in Concert became a strong showcase of premium live music, brand collaboration, and creative media execution. The project reflects The House of Edits’ role in supporting large-scale entertainment events with professional visual storytelling, digital presentation, and creative production.
